When you hire a real estate agent to sell your home, there are obvious things you notice them doing to help your house sell. Things like: hosting open houses, bringing potential buyers on home tours, and marketing your property in multiple ways to make sure it gets enough exposure.
But when it comes to adding value to your home sale, that’s just the tip of the iceberg. A huge percentage of your agent’s job takes place behind-the-scenes, and they’re working around the clock to get your house sold — even when you’re not looking.
Here are 4 behind-the-scenes way your real estate agent is working to get your house sold:
When it comes to pricing your home, your agent doesn’t just pull a random number out of a hat. Your agent’s recommendation is a result of extensive market research to ensure your home is priced in a way that’s attractive to both buyers and you, the seller.
Agents pull data on comparable properties in your area (from both the MLS and any public databases) for the past 12 to 18 months. They research how each home was priced and how the price correlated to the average time the property sat on the market before coming up with a CMA (comparable market analysis) to determine the market value of your property and suggest a listing price.
All the insights gathered from your agent’s behind-the-scenes research are crucial to pricing your property correctly — and wouldn’t be possible without your agent’s hard work.
A critical part of the home selling process is providing accurate and complete information to potential buyers. But most of the information buyers want isn’t something you, as a seller, will have ready and available.
Your agent gathers all the information a potential buyer might want to know so that if and when they request it, it’s ready to go. Agents research things like the average utility usage of your property for the past 12 months, a breakdown of the home’s floor plan, and a list of all available electricity and gas vendors in the area to make it available to buyers, which saves you a ton of time and hassle.
As part of their marketing efforts, your agent likely has your property listed on both the MLS and multiple public forums in order to get your home in front of as many potential buyers as possible. And while the increased exposure is great for driving interest in your home, someone needs to manage all the inquiries, follow up with interested buyers, and schedule viewings.
And that person is your real estate agent.
When your agent calls you to schedule a tour, that’s just a small part of the process. Before they called you, they’ve already answered email inquiries, fielded multiple phone calls, talked to buyer’s agents, and weeded out people who aren’t serious about viewing — and potentially buying — your home.
The call you get to schedule the tour is the last step in a lengthy scheduling process — most of which your agent manages behind-the-scenes.
Now, once a qualified buyer makes an offer on your home — and you decide to accept it — your agent’s job goes into high gear. Now, that’s not to say that managing the close happens entirely behind-the-scenes; obviously, your agent is going to work with you to get the job done. There’s plenty of the closing process (from negotiating with the buyers to reviewing contracts) that you’ll get to witness up close and personal.
But there’s a lot more that goes into managing the close of your home then what you actually see from your agent.
They have to make sure the signed contracts are sent to everyone who needs a copy, including the lender, the buyer’s agent, the title company, and any involved attorneys. They have to file a status change with the MLS from “For Sale” to “Pending” and, finally, to “Sold.” They need to schedule the final walkthrough with the buyers and their agent.
Closing on your home? It’s kind of a logistical nightmare.
But luckily for you, when you work with a real estate agent, they take care of all the (many) details and logistics that need to be managed throughout the closing process, saving you immeasurable time, money, and frustration.
When you work with a real estate agent, it’s easy to see the value that they bring to the table during the process of selling your home. But what you see is just the beginning. The hours you see your agent putting in — the home tours, the open houses, the phone calls — are just a tiny fraction of the work they’re actually doing. Your agent is working around the clock to get your home sold… and the majority of that work takes place behind-the-scenes.
A real estate transaction can be an exciting thing to experience, but it can also be nerve-wracking and stressful. Your experience will largely depend on the circumstances surrounding your transaction and, perhaps more importantly, the agent you’re working with.
A great agent will not only get you over the finish line to the best of their ability, but they can also change your life for the better. Here are eight ways:
In today’s fast-paced world, it seems like everyone’s attention is in short supply. A great real estate agent will show you that’s not always the case, by listening and caring about you and your needs. Not only will being a good listener help an agent do their job, but it’ll also show you that even in business, there are still people out there who care.
There’s an old expression, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Hiring a great agent can save you literally thousands of dollars, as the right agent will not only negotiate effectively, but also know what pitfalls to look for as the transaction moves along, saving you money in the process.
One of the most overlooked aspects of hiring a great agent is just how much of an effect they can have on your perspective. For instance, you might think that you’re looking for something in particular, but a great agent can take what you asked for and find something that’s even better than anything you’ve ever considered. A great agent is like an expert matchmaker.
A great real estate agent will go above and beyond for you. They’ll help you find contractors, give recommendations on design (if you’re open to them), and even help you navigate the restaurants in your new neighborhood. Great agents provide so much value because they want to be your go-to resource for anything to do with real estate.
Great real estate agents aren’t necessarily miracle workers, but they’re close. A great agent will surprise you with something no one’s ever thought of before, whether it’s finding a property that you didn’t know about, or a solution to an otherwise complex problem. A great agent is proactive and instead of sitting around waiting, will make things happen for you.
One of the best things about a great real estate agent is the peace of mind that comes from working with them. There are lots of things that can go wrong during a real estate transaction, and a great agent knows this and will not only anticipate issues ahead of time, but will shoulder the burden and solve problems for you, making it a low-stress experience.
The right agent is like a general you can depend on when the going gets tough. From searching for the right property or buyer, to negotiating, to pushing the deal through despite all obstacles standing in the way… a great real estate agent won’t back down from adversity and will battle for your best interests at all times.
Maybe your real estate agent is already your friend, but if not, with a great agent you might eventually become one. Real estate is much more about relationships than it is about individual transactions, and great agents know this. They also usually have the kind of infectious personality that you always want to be around. So don’t be afraid to form a lifelong friendship with your real estate agent, it could truly change your life.